The 2016 iteration of Urban Canvas builds on last year’s success by continuing to shine a spotlight on local artists. Beck’s has identified five emerging artists, each with their own unique style, to showcase original works of art at the Urban Canvas kick-off event in Little Haiti on June 23rd. Each artist has also been asked to put their own distinctive style and twist on a Beck’s billboard – their take on what a Beck’s billboard could, or should, be. They will reveal their ‘remixed’ Beck’s billboards at the event. Following the event, the public can vote for their favorite ‘remixed’ Beck’s billboard on BecksUrbanCanvas.com. The winning artwork will be used as the creative direction for the next Beck’s billboard campaign.
Additionally, as part of Urban Canvas 2016, Beck’s will partner with the Rhythm Foundation to re-launch the recently defunded Big Night in Little Haiti event series for the summer. Big Night in Little Haiti is a free music and arts event series that showcases artistic exploration inspired by one of Miami’s most well-known neighborhoods. Re-launch Big Night in Little Haiti as an annual festival.
Winners canvas will serve as creative direction
for next Beck’s billboard campaign.
art filled with emotion and drama
playful and colorful.
Urban landscapes, inspirational, adventurous.
\ FOSTERING INDEPENDENT ARTISTS AND CREATORS